COOKIE POLICY 

This cookie policy is dated May 30, 2023 and supersedes any previous version. We use cookies when you connect to our website (https://www.ballycasino.com/) including any related domain (and any mobile or device specific version of the website (together the “Platform”) where this cookie policy appears or is referenced.  This Platform uses cookies, including other various tracking technologies used to set and interact with cookies such as pixels tags for a variety of purposes which are defined in this cookie policy. We use the term “cookies” in this cookie policy to refer to website cookies and other similar tracking technologies that may collect information when you visit our Platform. 

Additional Information about how we use cookies on our Bally Casino PA and NJ Platforms can be found here: 

Bally Casino NJ 

Bally Casino PA 

1. INFORMATION ABOUT OUR USE OF COOKIES 

We use cookies when you connect to our Platform. Cookies are text-only strings of information that are downloaded to a device when you visit a website or mobile app. Cookies are then sent back to the originating website or used on each subsequent visit or to another website that recognizes those cookies. Our cookies are used for many different purposes including allowing you to navigate between pages more efficiently, remembering your preferences and generally improving user experience. Sometimes cookies are used to help ensure that advertisements you see online are relevant to you and your interests. We may also use cookies in order to track referrals to our website or services, to remember your preferences, and to generate statistical data, which we use to improve the user experience. We may also use cookies to measure the effectiveness of advertising campaigns, to limit the number of times you see an advertisement, to remember that you have visited a website, and to provide advertisements that are more relevant to your interests. 

2. What type of cookies do we use? 

We may use the following cookies:
Strictly Necessary Cookies
Functionality Cookies
Performance Cookies
Marketing cookies 

  • Strictly Necessary Cookies. These are cookies that allow the technical operation and management of the Platform, provide safe and secure browsing and enable the features of the Platform to function. 
  • Functionality Cookies. These are cookies that allow the Platform to remember user preferences to give you a more tailored experience when you use the Platform. 
  • Performance Cookies. These are cookies that allow us to measure the performance of the Platform, analyze how users interact with our Platform, and implement new features on the Platform. This information is used to help us continually improve the user experience. 
  • Marketing Cookies. These are cookies which anonymously help advertising partners to show relevant adverts to users, or prevent irrelevant adverts, based on browser activity on our Platform pages. They allow us to measure the effectiveness of advertising to optimize future advertising campaigns. 

3. How to manage your cookies and local storage preferences? 

You can accept or decline cookies. Many modern browsers allow you to see what cookies you have on your device and allow to manage your preferences by using their cookie settings. You can usually find these cookie settings in the “option” or “preference” menu of your browser. You can also use the “help” functionality in your browser to search for this information. Here is a list of links which will help you to understand how to manage your cookies preferences: 

Modern browsers allow you to delete the data in local storage (also referred to as "website data", "browsing data" or "other data" in some browsers) by using the privacy settings associated with that browser. Many browsers also offer the option to accept, prompt for or block the storage of local data. 

Certain choices you make are browser, website and device-specific. Your selections are deleted whenever you clear your cookies or your browser’s cache. 

4. Choices in respect of interest-based advertising 

If you do not want to receive interest-based advertising served based on your browsing activities across multiple websites or other platforms, please follow the instructions at https://optout.networkadvertising.org/?c=1 and https://youradchoices.com/ in order to manage preferences via your browser. When you use the mobile app to access our Platform, we may use app tracking technologies from third parties (e.g. Facebook, Google Analytics, Appsflyer and Income Access) which may record unique identifiers associated to your device to follow your activity within the app. If you are using the mobile app, you can manage your ads preferences via your device's privacy setting (e.g., Apple iOS Limit Ad Tracking, Opt-out of seeing personalised Ad on Android device/Google). 

Certain choices you make are browser, website, and device-specific. Your selections are deleted whenever you clear your cookies or your browser’s cache. 

5. Changes to this cookie policy 

We may from time to time, change or update this cookie policy. Changes to this cookie policy will be published on this page of the Platform. Each change will become effective on publication. We recommend that you revisit and read this cookie policy regularly to ensure that you are up-to-date with the current terms. 

EFFECTIVE AS OF: May 30, 2023

LAST UPDATED: May 30, 2023